Art directionDr.Martens, 2022
(With FM) I curated the "Tough as You" poster campaign by dr. Martens on the city of Milan, choosing and curating 7 independent artists belonging to the European underground scene who could convey the values of the brand.
Given the strongly underground imprint, our campaign strategically began from the city's outskirts, gradually moving towards centred zones, perfectly timed with the commencement of Milan's Salone Del Mobile, ensuring a heightened experience for the public.
2.000 limited edition blue back posters 100 X 70 / 100 X 140 designed by Judas Marchetti, Lugosis & Strato, Nygel Panasco, Giulio Scalisi, Will Sweeney, Agathe Dotour, Sarah Mazzetti.